Davide Greco

It's the story of a boy who already knew as a child what he wanted to do and achieve. With clear ideas and determination, he began working with some friends as clients and learned the trade from his cousin Gianni, who later became his business partner in Trapani. From a single station, he expanded to two men's beauty salons. The journey has been filled with many steps, always accompanied by a spirit of sacrifice but also adventure and a desire to grow. Born almost as a game, his relationship with social media has become a concrete bond, an appointment with a dynamic and consistent audience. He personally engages in showcasing techniques, products, and results. His powerful communication skills have resonated and continue to gather new followers every day. As a barber to celebrities, admired and imitated by young people for his eccentric yet personal style, he now boasts 470,000 followers on Instagram alone. Many celebrities, from musicians to athletes and entertainers, have reached out to him. Beyond success, there is much more—a passion on which he has built a true profession, day after day. In 2019, he won the award for "Best Barber in Europe." Davide has also created his own product line, Scarecrow pomade, which includes shampoos and matte and glossy waxes. In 2022, he had an encounter with Air Cloud, the salon management software for hairdressers, barbers, and beauty centers. Davide found it to be a fundamental contribution to the management of his salon.