Davide Greco

It is the story of a boy who had already understood as a child what he wanted to do and realize, with clear ideas and determination, sacrifice and passion, starting to work with a few friends as a customer, learning the trade from his cousin Gianni, who later became his partner in Trapani. From one location it has passed to two men’s beauty salons. The steps were many, always full of spirit of sacrifice but also of adventure and desire to grow. Born almost as a joke, his relationship with social media has become a concrete link, an appointment with the dynamic and constant public, get involved in first person to show techniques, products and results. A great strength in communicating that has worked and that collects every day, always new consensus. Barber celebrities admired and imitated by the boys for his look whimsical but always personal, to date has 470,000 followers only on Instagram. Many celebrities have contacted him, from the characters of music, to those of sport and entertainment but beyond success there is much more, a passion on which he built, day after day, a real profession. In 2019 he won the "Best barber in Europe" award. Davide has also created his own line of products, the Scarecrow pomade, which includes shampoo and glossy and opaque waxes. In 2022 the meeting with Air Cloud, the management software for hairdressers, barbers and beauty salons in which Davide found a fundamental contribution to the management of his salon.